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New Land is a Scandinavian production company based in Stockholm and Copenhagen. New Land is a Scandinavian production company based in Stockholm and Copenhagen. New Land is a Scandinavian production company based in Stockholm and Copenhagen. New Land is a Scandinavian production company based in Stockholm and Copenhagen.

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Frida Vega Salomonsson (b. 1994) lives and works in Stockholm, Sweden. She’s a self-taught photographer and Founder/Editor-in-Chief of the independent publication Nuda.

Frida began taking photographs in her early teens, initially using the camera as an enabler when approaching peers. Although the root of her work remains documentary, her photographs are the opposite of candid. With a certain disregard for “the bigger picture”, she carefully frames the details, showing us only fragments of a whole. Like puzzle pieces extracted from her field of vision, allowing our imagination to fill in the blanks while zooming in on the essence of a person, place or mood.

Some of Frida’s clients include & Other Stories, Marimekko, Filippa K, IKEA, Ace & Tate, Nike and Bon Magazine.